About

In a world where shelves are filled with hundreds of products and where INCI ingredient lists are too long and incomprehensible, we understand the difficulty of choosing the right product for you.

Our founder faced similar challenges when she was 16 years old and could not find suitable products for herself. She couldn’t find a person who could help her choose, so she took matters into her own hands and started researching and formulating herself. She continued her passion for cosmetics development and finished her Bachelor’s degree in Cosmetics Science.

After many years of experience in formulating cosmetic products, she developed a unique line of products under the name Clariteca.

Clariteca is all about clarity. Clarity of ingredients used. Clarified formulations. Clarified beauty secrets. Clarified beauty myths. With the end goal, your skin and hair to become clarified.